WhatsApp provides brands with a convenient platform to send proactive messages to users to attract potential customers and retain existing ones. These messages might include restock notifications, personalized discounts, and abandoned cart reminders. However, many brands tend to use a one-off approach when sending notification campaigns.
ChatGPT allows brands to create notification templates tailored to their specific needs. ChatGPT can also be used to create ongoing campaigns with follow-up messages, and content can be designed to maximize conversion rates. This means brands can focus on segmentation and personalization while ChatGPT handles the creation of campaign copy and day-to-day
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